It’s often mistaken that I went to university to study photography. While in college I took a Photography course, but I was there to study Advertising & Advertising Design. I’ve always been a fan of quality advertisements, and I’m hoping to leave some of my own for the generations to come (hopefully they’ll be for my own products…we’ll see.) Most of my love for advertising is owed to whom I call my / the grandfather of advertising, the great late, David Ogilvy. Throughout the past week I saw an article from BoredPanda.com of 40 Of The Most Powerful Issue Ads That’ll Make You Stop And Think. The majority of them are extremely clever therefore I’m leaving my thoughts on what was shared. In advance, to all of the agencies, keep on being awesome creatives…and call me in as a Creative Director sometime!
Torture Victims Are People Just Like You And Me
Advertising Agency: Advico Y&R, Zurich, Switzerland
An interesting ambient advertisement to say, “Victims are people just like you and me.” When creating an ad one of the first things you think about is target audience. This agency is based in Switzerland. I’m not sure how many black people ride the transpiration that holds this ad….using multiple skin-tones should have been considered. This one gets a 5/10.
Stop The Violence: Don’t Drink And Drive
Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
The headline “Stop The Violence Don’t Drink And Drive.” is one that needs body-copy to support. I like the overall concept with the cars etc. – I really like it. I’m interested in seeing the creative brief for this ad. I’m wondering if this was just a stock image that the agency stumbled upon and found good use for it. Or was the photographer apart of the project as well….I’d really like to see that image in black & white with the cars standing out, and the green truck to be a different hue because the hue is present in the logo…it’s not the company’s car of the logo in the bottom right with the drunk driver right? I’ll give this one a 7/10. Good job.
Premature Ending: “If you smoke, statistically your story will end 15% before it should.”
Advertising Agency: Iris, London, UK
The copy reads, “THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting call QUITTLINE on 0200 00 22 00″
I’m all for this one. Very clever concept and to the point. Iris, if you need a photographer, please contact me. This could have been photographed better! Because the photography is shit I’ll give it a 7/10 because it’s a brilliant ad; points are lost because I don’t know the company behind the ad….who is giving the message?
World Wide Fund For Nature: Frightening vs. More Frightening
Advertising Agency: DDB&CO., Istanbul, Turkey
I’m pro everything Nautical, and because of that I’m not sure if this is automatically one of my favorites. It’s amazing to see side by side the power of a strong concept. The AD is simple, the concept is strong it holds ingredients of – a headline, body-copy, logo, call to action and a strong visual. Very well done….buy hey this is DDB&Co. we’re talking about. 10/10.
Your Skin Color Shouldn’t Dictate Your Future
Advertising Agency: Publicis Conseil, Paris, France
This is one of those advertisements that really makes you stop and think. Sadly, this is how it is….right before I started to write this blog entry I saw a link about NYC cops targeting young blacks and Latinos…I’m just going to sigh on this one, and give it a 10/10. Awesome job Publicis Conseil! – (One little note – in the little girl’s ad, you placed a little bucket and gloves..I think for the little boy it would have been nice to see a little traffic cone or some other prop in the photo….this is a really strong ad….thank you for creating it. Sad yet powerful.
Deforestation Continues With The Turn Of A Page
Advertising Agency: LINKSUS, Beijing, China
Why does this feel as if a high-school student thought of this? Is the message of this Ad, ‘Thanks to this AD we killed another tree’? The body-copy needs to support this, maybe it was printed an alternative medium of some-sort? The concept is clever but yeah…..6/10.
Advertising Agency: Fabrica, Italy
Inorder for me to “UnHate”, they’ll have to respectfully tear the creative brief for this bullshit. One of my lead Aftereffects Editors is sitting on the side of me as I write this and I asked her if this AD was real; apparently it is and it has been banned within the U.S……I wonder why….”Com’ On Son!” 1/10.
Elm Grove Police Department: Slower Is Better
Advertising Agency: Cramer-Krasselt, Milwaukee, USA
I like the idea of this; I’d like to see this in action though. I’m wondering if it’s programed to not display your speed if you’re driving 25 and under. It would be quite hurtful to read ’24 Days In Hospital Bed’ etc. – Please be safe on the road people! For its concept / purpose I’ll give this AD a 10/10…providing the technical aspects are proper.
Save Paper – Save The Planet
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
This AD is similar to the ‘Deforestation Continues With The Turn Of A Page’ AD. To make this AD great, what should have been done was to create a piece of cloth that looks like paper, and have the user pull the cloth until the ‘green-filling’ is empty as shown on the right side of the AD above. Next to the dispenser should be a blowdryer for the hands; everybody who chooses to use the paper will see what’s happening to the planet and they’ll be encouraged to use the dryer. This one gets a 6/10.
Air Pollution Kills 60,000 People A Year
Advertising Agency: unknown
It’s unclear if this ad ran or not but who ever thought of the placement “cheers to you!” It’s a pretty interesting concept, I’m wonder how the owner of that building feels if this was placed on the side of the building. Maybe he/she didn’t care at all because putting that AD there would pay for the building’s rent for year or so….who knows. 6/10
Liking Isn’t Helping. Be A Volunteer. Change A Life
Advertising Agency: Publicis, Singapore
I wrote a post a few weeks back about the #BringOurGirlsBack campaign. The ADs above provides glue to patch the post’s debate. ‘Hashtagging’ isn’t enough. ‘Likin” isn’t enough. You must move your but and make sh*t happen. To be honest, we as a people are to stand up and make change…say no to the violence; say no to the wars. Light some Bob Marley and play some Bob Marley people. This concept gets a 8/10. (P.S. The photography is really nice…looks like that special Nikon’s 14-24 mm lens; dope.)
Bird Conservation: If You Don’t Pick It Up They Will
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
A video for this campaign (See: Chris Jordan on The Midway Project) did justice for this photograph. Come on people, keep the waters clean…(YACHT)…This one saddens me a little too much to continue to write about it…..10/10.
What We See When You Smoke
Advertising Agency: JWT, Atlanta, USA
I “highly” doubt the smoker is going to care about what you think about them when they smoke….(I’m not a cigarets smoker)…If you smoke cigarettes please stop; the shit is nasty. End of story. JWT, there you go…that’s an AD for you….(P.S. There are so many ways those ADs can be miss interpret. – While at it; take that car to a mechanic my dude!) 5/10
Animal Anti-Cruelty League: That’s Not A Football
Advertising Agency: Lowe Bull, Cape Town, South Africa
Bangalore Traffic Police: Don’t Talk While Driving
Advertising Agency: Mudra Group, India
The past episode (9) of Californication’ Season 7, sorry to spoil it for you, Karen get’s in an accident….this was the first thing that I thought of when seeing these Ads. They are really graphic, but this is exactly what needs to be seen. “Don’t Talk While THEY are driving.” 9/10.
Child Soldiers: It’s Not Happening Here, But It’s Happening Now
Creative/Art director Pius Walker, Amnesty International, Switzerland.
I know very little about why this AD ran in the country it ran in, however, the message is pretty clear…but what’s the goal? If one of the readers (You) want to elaborate with me on this please feel free to do so… 7/10.
Censorship Tells The Wrong Story
Advertising Agency: Memac Ogilvy & Mather Dubai, UAE
I’m all for it…freedom of speech; freedom of reporting. 10/10.
Distracted Driving: Think Of Both Sides
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Distractions. Pretty awesome concept and follow through…it’s clear that we all get what’s happening here so now that that’s out of the way, we have to admit that buddy in the back’s pose is comical. Very well done AD. 10/10.
Every 60 Seconds a Species Dies Out. Each Minute Counts
Advertising Agency: Scholz & Friends, Berlin, Germany
Another awesome AD. I’m going to need somebody to back these facts up for me though…that’s pretty arm-hair-raising to think about….damn. Nice graphic. Well done. 10/10.
Innocence In Danger: Where’s The Pedophile?
Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante
What a crazy fucking world we live in. Awesome AD. 10/10
Sexual Predators Can Hide In Your Child’s Smartphone
Advertising Agency: Herezie, Paris, France
Innocence Danger. Educate your kids of what they should watch out for and how to act; to be…how to live….this AD is pretty creepy man. I couldn’t help to stop and think how to create a photograph like this….if anybody else is thinking the same I’ll breakdown my approach to it for you: You’ll need a camera (duh), a tripod, seamless backdrop (white / grey – depends on how much photoshopping you’re up for.), a model, a creepy ass hand, a phone, a reflector, place your light to the left, take the photo with the hand in pocket, have the model stay still, place the phone in the pocket in the second shot, some a smart layer in Photoshop and get your image…nice work to the creators! 10/10
Smoking Causes Premature Aging
Advertising Agency: Euro RSCG Australia
If you don’t want to look as old as this lady looks at 42 then you should stop smoking…and respectfully, if you don’t want to be where she’ll be in another (x) of years or so then you should stop smoking….Here again we see to make an awesome AD that get’s a 10/10, a strong concept is a must; well done!
You’re Not A Sketch. Say No To Anorexia
Advertising Agency: Revolution Brasil
I’m wishing I could have printed this AD in every fashion room at the art schools that I went to. Ladies, please feel comfortable in your body. If you feel as if you need to workout, workout and eat healthy but there’s no need to O.D. on the mental….You Are Not A Sketch….this message goes to the guys as well trying to look like they have thighs for arms and shit….be beautiful within. 8/10 for this one.
Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)
Global Action In The Interest of Animals: Plastic Bags Kill
Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium
Another amazing concept. 10/10. Keep the ocean clean my people.
What Goes Around Comes Around. Keep The Sea Clean
Advertising Agency: JWT, Dubai, UAE
These ADs and the last one goes hand in hand. I’m a huge sushi and mussels fan. If you are to, then I’m sure you appreciate the concept of this. Again, keep the ocean clean people. Well done AD, 10/10.
Tailgating Isn’t Worth It. Give Trucks Room
Advertising Agency: Amélie Company, Denver, Colorado, USA
When I saw this it took me back to second year at the Savannah College of Art and Design when my class was assigned to create ideas for billboards. It’s not as easy as it looks giving the canvas size. Great job. I love the power of billboards but I’m a bit against it as a creator because of the mafia’s involved for its pricing etc. Blah….9/10. Good shit.
Sea Shepherd Conservation Society: When You See A Tuna, Think Panda
Advertising Agency: Ogilvy & Mather, Singapore
This one needs a bit of body-copy to support the visual. What I take from it is that Pandas are dying as rapid as Tuna from the sea? Can I have a representative from agency make this one crystal for me please. Thanks. 8/10.
Sleepiness Is Stronger Than You. Don’t Drive Sleepy
Advertising Agency: BBDO Bangkok, Thailand
Been there, done that. Great AD. Pull over and take a nap people, it’s not worth it. 10/10.
See how easy feeding the hungry can be?
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
I’d really like to see one of these ADs made with a little white kid man. This time I’ll let it slide because I have to remember target audience, I have to think of the placement of the store that this AD will run in and the majority of its consumers etc. etc. etc….sigh. 10/10.
Causing Cancer By Yourself
Advertising Agency: Dentsu, Beijing, China
10/10…(I feel as if a smaller version of this add placed inside a circular ashtray alike the ones on the bar counters would be more effective.)
Deforestation And The Air We Breathe: Before It’s Too Late
Advertising Agency: TBWA\PARIS, France
Great concept. Brilliantly done. When I see ADs alike this one it bothers me because, what are we as the people supposed to do? It’s not like we are the ones going into the forest cutting trees down and shit. To be honest, most of us can’t leave our 9-5 to go and see an alike forest; be honest with me, have you ever in your life seen a forrest like that not on the screen? The argument will be to not by books with paper, this and that this and that….be honest with yourself are you willing to never accept a paper-receipt, not get a ticket so they put a piece of paper on your car, not print a throw away a D. TUCKER flyer that you see on your car door (you better don’t be doing that shit!), not use your sketchbook, not keep a late night menu in your junkdraw etc. etc….I say use hemp paper and let’s move forward with the future. For creativity, creating awareness that will hopefully get some people to use “paper” signs to stand in the front of the doors of the huge corporations for a protest etc. (You get the point)….I want to say 8/10 but as an AD and it’s design being what I’m rating I’ll give it a 10/10.
For The Homeless, Every Day Is A Struggle
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Sadly, you don’t know who is who in the world anymore. I’ve seen people give a “homeless” person money then that person drove off in a car parked near by. I can go on with a list of alike stories. Here in Miami, I see $500,000 cars drive by and splash a homeless on the side of the street. You won’t always have the time to stop and talk to a homeless person, but if you do, spend a little time with them, you’ll know how to identify bullshit; if you can help then help man. People really go through shit and it can happen to any of us. I’m not going to rate this ad.
The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking
Advertising Agency: EURORSCG Prague, Czech Republic
I wish the mug was available during my first years of college….but then again if it was the world probably wouldn’t have facebook…or a lot of awesome songs that are out there…etc. etc. I wonder how effective it is when a person is drunk…4/10.
One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
Advertising Agency: Grey, Toronto, Canada
It’s funny to see that this is an AD about the United States coming from Canada. But wait, time out, ‘Little Red Riding Hood’ is banned from schools???? What is this world coming to man. Fuck. You guys at a 10/10.
Breast Cancer Awareness Bra
Advertising Agency: Bolero, Fortaleza, Brazil
Don’t wait until October to get checked out. This is a brilliant AD and it gets a 10/10.
What Goes Around Comes Around: Stop The Iraq War
Advertising Agency: Big Ant International, New York, USA
Stop all wars. 10/10. Very clever.
UN Women: Auto-Complete Shows Perceptions Of Women
Advertising Agency: Ogilvy & Mather, Dubai, UAE
I can’t speak too much for the culture of the UAE but everybody should been seen as human. Love to the people behind this. Not going to rate it.
Don’t Buy Exotic Animal Souvenirs
Advertising Agency: LOWE GGK, Warsaw, Poland
One of the strongest AD visuals that I’ve seen in a while. Cheers to the creative team of that project! 10/10 (Awesome photography as well!)
Animal Abuse And Shelters: Same Pet, Different Owner
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines
Love to all of the people who care for their animals. However, I can’t help but to sit here and think of all the kids who deserve better parents. Great AD. Simple, factual, and meaningful. 10/10.
Buckle up. Stay alive
Advertising Agency: Lg2, Quebec, Canada
There aren’t any excuses anymore people. It’s 2014. Buckle up and be safe in your vehicles. Love to everybody from 1988! 10/10
Again, love to all creators behind the masterpieces!